About Allex

Allex Tarr is an award-winning director based in Los Angeles. An Oklahoma native, Allex made her way to LA in 2015 after obtaining her Master's Degree in Film & Creative Media Production from the University of Sussex in Brighton, England.

​Allex started her directing journey at BuzzFeed, where she worked her way up to Senior Branded Creative Director. She was an integral leader on the team that developed and launched multiple channels, including Tasty – a recipe channel with over 175 million followers – Bring Me – a travel channel with 6.5 million followers – and As/Is – an inclusive beauty and lifestyle channel with over 16 million followers.

​So far, she’s directed over 100 branded videos with a combined total of 350+ million views across social platforms. These videos have been for brands like Chase, Hilton, Universal Studios, Netflix, Warner Bros., Procter & Gamble, Samsung, GEICO, L’Oreal, and many more.

In addition to her branded work, Allex has also directed six narrative web series for publishers such as Brat TV as well as an original short film, "The Ritz". “The Ritz” is a romance-drama set in 1950s Oklahoma that was shot on-location and based on Allex’s grandmother's real life. It was accepted into the Academy Award qualifying LA Shorts International Film Festival, as well as many other festivals around the country.

​Allex is in the process of making her feature directing debut with an original script called "Exit Strategy".

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